Leicester hairdresser draws an audience of 10,000 on tour of South America


Neil Smith, Artistic Director at the award-winning Barrie Stephen Hair salons in Leicestershire is flying the flag for British hairdressing, presenting to thousands of people while touring South America with an organic haircare brand.

Eufora’s International Style Director since 2013, this tour has seen Neil travel to numerous locations to officially launch the brand in Argentina. Presenting to an audience of 10,000 people, Neil showcased his impressive talent for cutting, colouring and styling on 12 models.

The rock and roll hairdressing tour headlined the Vernucci Moda 2020 in Carlos Paz and Neil along with other hair dignitaries, were welcomed as special guests to this huge international hair show organised by Argentinian hair royalty, the Vernucci Brothers.
Neil has also been hot property in the international press, featuring on Argentinian TV and radio shows to talk all things hair.

From the sunnier climbs of downtown Buenos Aires, Neil said, “There’s no better feeling as a hairdresser than to show people the magic you can create with a pair of scissors and a few select products.

“This tour has been a complete whirlwind, full of amazing opportunities. It’s all incredibly exciting, but I think my favourite stage is a smaller on in the salon at Ansty – the shows are fabulous but it doesn’t come close to working with my clients!”

Barrie Stephen said, “Launching a leading international brand to a new audience is no mean feat, but Neil has the skill and expertise to really wow the crowds. We are incredibly lucky to have Neil as part of our team.”

artistic director, eufora, events, neil smith, south america, vernuci moda 2020


  • Hey Neil. This was a fantastic experience for you. I know you are very talented and are a great ambassador for Barrie Stephen. You always make me feel special when you turn your magic on and produce a excellent work of hair art just for me. I can’t weight for the salon to open and you are going to have a real challenge on your hands.

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